Bob Upgren is a faith-driven leader who equips individuals and organizations to think differently, lead boldly, and serve with purpose rooted in something greater than themselves. He has spent his life building environments where lives are consistently transformed, not just inspired.

As CEO of Cross Training Ministries and founder of The Servant-Driven Leadership Academy, he has redefined leadership as a calling in which we always lead best when we serve first.

Through this work, Bob has collaborated with some of the most respected athletes of our time including Tim Tebow, Julius “Dr. J” Erving, Emmitt Smith, Cris Carter, and many more to use sports as a platform to point the next generation toward Jesus Christ. His influence has reached more than one million people across North America, impacting Fortune 500 companies, professional sports organizations, and hundreds of thousands of young people searching for meaning.

He has spoken to audiences across organizations such as Disney, Coca-Cola, Microsoft, the NBA, Cisco, and branches of the United States Armed Forces. Leaders point to the fact that he doesn’t just teach leadership, but embodies it in a way that drives real, measurable, and lasting impact.

His leadership has been shaped not only in corporate boardrooms, but also in orphanages, underserved communities, and mission fields around the world. These experiences have forged a servant first approach that doesn’t just inspire, but truly transforms.